No hidden fees. Pay per qualified lead.
| Feature | Google Ads | Facebook Ads | Direct Traffic |
|---|---|---|---|
| Lead Quality | High | Medium | Highest |
| Conversion Rate | 3-5% | 2-4% | 5-8% |
| Lead Volume | High | Highest | Variable |
| Targeting Options | Keyword-based | Demographic-based | N/A |
| Average Lead Value | $120 | $90 | $150 |